Franchise questions
Your questions, answered by Haik.
Short, straight answers from our founder on how Open Container works, who it suits, how sites are chosen and what a realistic timeline looks like.
Watch
Eight questions, one at a time.
Each answer runs about a minute. The written version sits beside it.
Question 1
How does the concept work?
A premium wine bar built inside a shipping container, or as an inline lounge in an existing storefront, pouring our private-label Armenian wines, frozen wine Suavés and local craft beer. No kitchen, a compact footprint, and a small team to run it.
Haik answers in about 1 min 5 sec.
Question 2
How do you make money?
Haik walks through the revenue streams: wine by the glass, bottle sales, tastings, frozen wine, beer and wine club memberships. For disclosed financial figures, read Item 19 of our Franchise Disclosure Document.
Haik answers in about 1 min 2 sec.
Question 3
What is the investment?
The total initial investment is $311,175 to $564,399, depending on format and site, as disclosed in Item 7 of our Franchise Disclosure Document dated April 1, 2026.
Haik answers in about 1 min 2 sec.
Question 4
Who is this opportunity for?
Owners who have led people in hospitality, retail or customer service, who will run their location day to day and follow a proven system. It is not a passive investment.
Haik answers in about 1 min 29 sec.
Question 5
What do you actually do as an owner?
Hire and lead a small team, host tastings, run the bar day to day and grow a wine club in your market, with our training, systems and support behind you.
Haik answers in about 0 min 53 sec.
Question 6
How do you choose a location?
High-traffic retail: malls, lifestyle centers and waterfront destinations. Our team does the site search with you and helps negotiate the lease.
Haik answers in about 0 min 52 sec.
Question 7
What is a realistic timeline?
Your container is built in our shop in about ten weeks while your site is permitted. Your opening date depends on the site, permits and your liquor license.
Haik answers in about 0 min 54 sec.
Question 8
Why Arizona?
Arizona is our first territory outside Florida: year-round outdoor dining, fast population growth and a founding partner slot for the whole state.
Haik answers in about 1 min 18 sec.
Next step
Ready to talk territory?
Submit the application and our team will set up a strategy call to walk through locations, the full investment and fit.
