Mixed-use dining and nightlife destination
Franchise opportunity
Own a premium wine bar. Built inside a shipping container.
Private-label wines, a design people stop for, and a system built over 16 years of running wine bars. No kitchen, a compact footprint, and a small team to run it.
Haik on why he built Open Container. 74 seconds.
World's first container wine bar
Est. 2016, Orlando
Private-label Armenian wines
From our family vineyard in Vayots Dzor
No kitchen, compact footprint
Fabricated off site, delivered built
Listed on the U.S. SBA Franchise Directory
Wine bars since 2010
Where we're placing units
Florida, Arizona and California.
Choose your market
The world's first shipping-container wine bar is coming to Arizona, and we're choosing one partner to open it.
Haik on why Arizona is next. 78 seconds.
- 5.2M+
- Residents in the Phoenix metro
- $85K+
- Median household income in target areas
- 45M+
- Visitors to Arizona each year
- 1
- Founding partner for the state
Sources: U.S. Census Bureau 2025; Arizona Office of Tourism 2023
Open Container opened its first shipping-container wine bar in Orlando in 2016. Now we're choosing partners to bring it to more of Florida.
Haik on why Florida is next. 84 seconds.
- 23.4M+
- Florida residents, the third-largest state
- 143M+
- Visitors to Florida in 2025, a record
- No. 2
- U.S. state for wine consumption
- 0%
- State personal income tax
Sources: U.S. Census Bureau 2025; Visit Florida 2025; NIAAA 2023
Our first California bar is coming to Northridge Fashion Center, with a corporate flagship planned for the Westside. We're now choosing partners for the rest of Los Angeles.
Haik on why California is next. 84 seconds.
- 9.7M+
- Residents in Los Angeles County
- $100K+
- Median household income in Santa Monica and Pasadena
- 49.5M
- Visitors to Los Angeles in 2025
- 81%
- Of all U.S. wine is made in California
Sources: U.S. Census Bureau 2024 estimates and ACS 2023; Los Angeles Tourism & Convention Board 2025; Wine Institute
Walkable bar and restaurant district
Arena, convention and business core
Mill Avenue, campus and lakeside traffic
San Fernando Valley. Our first California bar.
Westside shopping and dining destination.
1,871 sq ft second-generation restaurant on Main Street, available now.
2,500 sq ft second-generation restaurant with a full bar, liquor permit, and patios front and back.
1,081 sq ft second-generation restaurant directly across from The Americana at Brand.
About 2,500 sq ft second-generation restaurant with a seated bar and wraparound patio.
Sites in Florida will be announced soon.
Area photos via Wikimedia Commons, cropped: Quintin Soloviev (CC BY 4.0); Bernard Gagnon (CC BY-SA 3.0); Alan Stark (CC BY-SA 2.0); Min Lee (CC BY-SA 3.0); Busimage (CC BY 4.0); Baron Maddock (CC BY 4.0); Dietmar Rabich (CC BY-SA 4.0); Ken Lund (CC BY-SA 2.0); Tony the Marine (CC BY-SA 3.0); John Margolies, Library of Congress (public domain). Illustrative of each area, not the exact site.
The concept
A wine bar people stop for.
Open Container is a premium wine bar in three formats. Each one pours our own private-label wines, frozen wine Suavé and draft beer, with no kitchen to run.
Inline
Built inside a host building, under 1,500 sq ft.
Shipping container
A 20 ft × 9 ft or 16 ft × 9 ft unit on a pad, self-contained or hard-plumbed.
Open-air kiosk
A steel-frame bar with bartenders in the middle, for resorts and tourist destinations.
Why the model works
Built lean on purpose.
Lean by design
Private-label wines, no kitchen and a compact footprint keep the operation simple to run.
Minimal staff
One or two team members run a shift.
Lower overhead
No kitchen, no hood and no full restaurant build-out.
Wine with fewer middlemen
Our Armenian heritage wines are imported by Pyramid Global Imports & Distribution, a separate import and distribution company we partner with. Fewer hands sit between the vineyard and your glass.
Built off-site
Your container is built in our shop in about 10 weeks, while your site is permitted.
Design-forward
A bar that stands out in any center it sits in.
What we pour
A menu no one else can copy.
Nine private-label wines
Including California cabernet, moscato and sparkling. Armenian heritage grapes include Areni, Voskehat and Kangoun.
Frozen wine Suavé
Four flavors, plus wine ice cream.
Draft and local craft beer
Cheese plates and charcuterie boards
An optional morning menu
Breakfast cheese plates, bakery and mimosas.
Why wine
The biggest wine market in the world.
Americans spent a record $115 billion on wine in 2025, and the U.S. is the largest wine market on earth. Guests are trading up: fewer bottles, better wine. That's the guest Open Container is built for.
- $115.33B
- U.S. consumer spending on wine in 2025, a record BW166 via Forbes
- 8
- Years of rising wine spending in a row BW166 via Forbes
- No. 1
- U.S. rank among the world's wine markets, by volume and by revenue BW166 via Forbes
- Trading up
- Higher-priced wines are holding or growing while cheap wine falls BMO 2026 Wine Market Report via Forbes
Flavored wines, wine cocktails and sparkling are among the styles still growing. Our frozen wine Suavé and sparkling sit right there. Sources: BW166 via Forbes, April 2026; BMO 2026 Wine Market Report via Forbes, May 2026.
Who we partner with
You don't need to be a sommelier. You need to lead.
A fit
- You've led people in hospitality, retail or customer service.
- You'll run your location day to day.
- You follow a proven system.
- You love guests, and a feel for wine helps.
- You have $100,000 or more in liquid capital (Owner track).
Not a fit
- You want a passive investment.
- You want guaranteed returns.
Two ways to own
Ownership, by selection.
Owner track
You fund and own your location.
Built for owners with $100,000 or more in liquid capital.
Apply to own a location →By selection only
Operator Partner Program
For proven hospitality leaders, we offer a second path to ownership. Ask about it on your strategy call.
Apply and ask on your call →Investment and fees
Every number, straight from our FDD.
No franchise fee. You invest in two training courses instead, and every figure below traces to an Item in our Franchise Disclosure Document.
| What | Amount | FDD |
|---|---|---|
| Franchise fee | $0 | Item 5 |
| Business establishment course | $50,000 | Item 5 |
| Site selection and real estate course | $35,000Refunded if no lease is secured in your approved market | Item 5 |
| Total initial investment | $311,175 to $564,399Depends on format and site | Item 7 |
| Royalty | 7% of gross sales | Item 6 |
| Marketing fund | 2% of gross sales | Item 6 |
| Technology | $210 a week | Item 6 |
| Franchise term | 10 years | Item 17 |
This information is not an offer to sell a franchise. An offer is made only through our Franchise Disclosure Document. Some states require us to register before we offer or sell a franchise there, and we will not do so until we are registered or exempt. Figures come from our current FDD. See Items 5, 6 and 7 for details.
What you get
We build it with you, A to Z.
Training
A business establishment course and operations training. It covers accounting, team building, customer service, management and leadership.
Site selection
Hands-on help choosing your site and negotiating the lease. If no lease is secured in your approved market, we refund your $35,000 site selection fee.
Your unit
A custom container or inline bar built to your site.
Marketing
A brand development fund, a local marketing system, a wine club, a loyalty program and a launch kit.
Technology
A point-of-sale system with built-in loyalty, CRM and real-time reporting.
A free CFO session
A review of your finances and funding plan before you commit.
Financing
Open Container is listed on the U.S. SBA Franchise Directory, so qualified buyers can apply for SBA-backed loans.
Founder story
Rooted in 6,300 years of winemaking.
Haik Khachatryan's family vineyard sits in the Areni region of Armenia, home to one of the oldest winemaking traditions on earth. He opened his first wine bar in 2010 and has been running wine bars ever since. In 2016 he put the concept inside a shipping container. That container became Open Container.
- 2010Market Common, Myrtle Beach
- 2012The Breakers
- 2015Barefoot Landing
- 2016First shipping container wine bar, Orlando
How it works
Six steps from application to first pour.
- 1
Apply
About 2 minutes.
- 2
Strategy call
30 minutes on the full investment, locations, day-to-day involvement, financing, the launch process and fit.
- 3
Deep Dive
Sign the NDA and walk through the FDD together.
- 4
Application and CFO session
A free review of your finances and funding plan.
- 5
Sign and build
After at least 14 days with the FDD. Then we lock your site and build your unit.
- 6
Train and open
Training first, then your first pour.
Ready to see if you're a fit?
Tell us about yourself. If it's a match, you'll book a strategy call with our team.
Prefer to talk first?
Call (407) 537-6671 or email franchise@opencontainerfranchise.com
Questions, answered.
Do I need wine or restaurant experience?
No. We train you on wine and operations. You do need to lead a team.
Can I own it passively?
No. Open Container is owner-run, and you run your location day to day.
Is there a franchise fee?
No. You pay for two training courses instead: $50,000 for business establishment and $35,000 for site selection and real estate.
What does it cost to open?
The total initial investment is $311,175 to $564,399, depending on format and site. See Item 7 of our FDD.
What are the ongoing fees?
A 7% royalty, a 2% marketing fund and $210 a week for technology.
Can I finance it?
Open Container is listed on the U.S. SBA Franchise Directory, so qualified buyers can apply for SBA-backed loans. Our free CFO session helps you plan your funding.
How long does it take to open?
We build a container in about 10 weeks. Your opening date depends on your site, permits and liquor license.
How long is the franchise term?
10 years.
Where are you placing new units?
We're placing units across Florida and Arizona. Ask on your call about your market.
What is the Operator Partner Program?
A selective path for proven hospitality operators. Ask about it on your strategy call.
© 2026 TOC Franchise, LLC. This information is not an offer to sell a franchise. An offer is made only through our Franchise Disclosure Document.
